Workwear bearing the distinctive
Dickies® logo, renowned for performance, comfort and durability, is worn by workers from almost every industry and in many of the world’s harshest working environments.
In the early 1990’s
Dickies® Workwear became fashionable with American
youth. The rugged styling and performance of
Dickies® clothing started
to attract the interest of teenage skateboarders, resulting in
Dickies®
becoming a cult fashion brand.
This unexpected but welcome trend spread
to Europe, where the popularity of the brand among young people
continues today.
