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3 girls laying on grass wearing Emma's Emporium boho hippie clothes
Hippy Boho Clothing
Amethyst and rose quartz tumbled stones Lady dressed in purple wearing an Alchemy Kraken Necklace
Gothic Wiccan Collection

New Arrivals

Lily & Me Helen Dress Half Circles Dark Teal Lily & Me Helen Dress Half Circles Dark Teal sale
2022 20% Sale Discount
2 in stock
Lily & Me Helen Dress Half Circles Dark Teal The new Helen Dress from Lily & Me in soft stretch jersey fabric with the all-over half circles print in dark teal colourway. - 3/4 sleeves - tunic length dress - jersey cotton fabric - patch pockets - length: 93cm (size 10) 96% Cotton, 4% Elastane Machine wash at 30°C
Gringo Rainbow Mushroom Tie Dye Long Sleeve Dress Gringo Rainbow Mushroom Tie Dye Long Sleeve Dress sale
2022 20% Sale Discount
3 in stock
Gringo Rainbow Mushroom Tie Dye Long Sleeve Dress This fabulous cotton smock dress from Gringo has the all-over mushroom varieties print with an extra embroidered mushroom detail at the hem. - four buttons on bodice - handy pouch pockets - embroidery detail at hem - long sleeves - 100% cotton - comes in two colour variations - check for availability All Gringo products are manufactured and sourced…

About Us

Welcome to Sunrise Direct! We are a clothing and giftware shop situated in the picturesque little market town of Bury St Edmunds, itself positioned right in the middle of East Anglia. We have, over the years, built up a vibrant catalogue of all sorts of goodies. From beautiful items of clothing for men and women, and impressive jewellery collections, to magic spell candles, tarot cards, incense sticks and more. This is a great place to pick up a thoughtful gift, as well as give yourself a treat!

We are fiercely independent and we like our collection of products in store to reflect that independent edge. Have a browse of the accessories here and you will see that there is equally gorgeous hippie boho clothing and gothic giftware. Whether your style is all about Alchemy gothic pewter jewellery, or ruggedly fashionable Carhartt workwear clothing, we will be sure to have something here for you to enjoy.

Feel free to explore all there is to be found at your convenience in our online store. If you would like to visit us in person, we would very much welcome that too! Bury St Edmunds has plenty to offer its visitors, what with it being such a prominent ancient trading centre. The town is the site of many historic buildings, with the Abbey ruins and gardens being the resplendent highlight. If you work up a thirst then that can also be quenched in many a beautiful café and pub. Bury St Edmunds is proud to be home of Britain's smallest pub, as well as a number of other places of cultural and culinary interest which make a visit to our neck of the woods well worth your time!

Sunrise Direct has always been thrilled to be part of such a lovely community. We have been around for over 30 years and, along the way, we have developed into one of the top independent retailers in East Anglia. Always promoting a richly independent spirit, we like to express our identity through our collections of gifts, accessories and clothes. We welcome shoppers with a wide array of tastes as we are sure you might stumble across something which will speak to your style. Our mix of leading brands - such as Carhartt, Joe Browns and Lily & Me - with lesser known but just as exciting independent names gives our shop its distinct flavour.

If you have any questions about any of the items in store, or you just want to find out a bit more about us, then do get in touch! We will be happy to answer any queries, as well as take orders over the phone. Our number is 01284 755 551 and our email address is

Come visit us if you can, or treat yourself to a little something from our online store. Love Sunrise X


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