Why is Carhartt so popular?
Carhartt is a brand that never lets you down. They have an authenticity to their products which can only be understood when you get a full sense of their story as a company. If you have not heard much about Carhartt and are wondering why everyone loves them so much, have a read of this outline from us and you will get a sense of why they have become so iconic!
Those of us who like their fashion functional never tire of Carhartt. This American icon of fashion-forward workwear and streetwear has won the hearts of so many people across the globe because of their fresh, clean style as well as the superior quality of construction in all their products. When you start seeing a brand everywhere, you might begin to question why it is that they have all of a sudden spread so far and wide. Well, the truth is, sometimes the hype outweighs the quality. Thankfully, though, Carhartt are one of those special brands who have earned the trust and adoration of so many for the products themselves, not because of a fleeting wave of hype. In a world where the sustainability of production is a constant concern due to the effect which mass consumption has on the environment, this brand could not be more appropriate. Carhartt's focus on durability puts them in a good position to cater for the ethical buyer who wants stylish clothing that will last them a long time.
What is Carhartt?
Not only is Carhartt a brand that speaks to the wants and wishes of today, with their approach fitting into the zeitgeist of present concerns about the damage of fast fashion on the world in which we live, they are also a brand with a rich heritage that one can look back on to see where the roots of their clothing philosophy began. The company was founded by Hamilton Carhartt in 1889 in Detroit. The first products that they made set the new standard for quality in workwear bibs and overalls. Having built up much support and commendation in the growing world of industrial work, they then in WWI began to create uniforms for the US military; they would also go on to support the war effort during WWII in a similar fashion by creating coveralls for soldiers, jungle suits for marines, and workwear for those in the factories. It is important to get a sense of the history of the brand, as this offers key pieces of evidence as to the historical reliability of the company's products.
In the 1980s and 1990s the brand began to become popular outside of blue collar worker communities, this was in a large part to do with the fact that Carhartt was welcomed into the hip hop scene; this is where the brand saw the development of its range from workwear into the world of streetwear. We love the fact, though, that the workwear side of their project has always remained a key concern. This cuts through to the core of what they have always been about. For instance, they were one of the big companies who supported workers rights during the Great Depression. It is this care for the needs of the worker that means that they have a markedly different approach to many fashion brands. They always start from a place of integrity, focusing on practicality, durability and performance, no matter what kind of garment they are producing. This dependability and care for the requirements of the general public feeds into the level of time they spend on perfecting each component of their clothing.
What is Carhartt WIP?
Carhartt WIP ('Work in Progress') is a sub-brand of Carhartt's original workwear line which is more focused on giving these rugged, functional staples a modern, fashionable twist. Because they are directed towards the style-conscious market, they tend to refine the kind of clothes which you would see in the original Carhartt range. Fabrics are a little softer and more comfortable, and fits are more relaxed and casual. But does this mean that the WIP brand leaves to the side the core brand's focus on long lasting quality? Absolutely not.
Because Carhartt's heritage is in workwear, they keep hold of this philosophy when they turn to the more fashion oriented Carhartt WIP designs. This means that you get the best of both worlds: high level fashion and easy comfort from a brand whose primary goal is always to make clothing that is durable and strong. With the WIP streetwear, you will still get that sense of ruggedness and robust authenticity that was so appealing when the Carhartt workwear began to be introduced into fashion circles. But this hardy edge is combined with an understanding of the requirements of everyday casual wear, so that these clothes also provide premium comfort.
Carhartt Clothes & Acessories for Men & Women
We have a wide collection of Carhartt mens clothing and Carhartt womens clothing where you will find jackets, shirts, t-shirts and hoodies, as well as clothes you will also find some stylish acessories including bags for your laptop, book, or lunchtime snack. You will find plenty of hats too. We have beanie hats that are perfect for those chilly winter mornings and baseball caps that are perfect for those summer strolls through town or festivals. That's not it, included in our Carhartt accessories collection for men and women are socks, tote bags, belts, wallets and more. All the items have the iconic Carhartt patch sewn into them. On top of that, they exhibit that ideal mixture of functionality and style that Carhartt are so well loved for.
Carhartt for Pets
You can even make sure your canine friend is suitably fitted up with good quality apparel through our collection of Carhartt pets clothing. Carhartt's dog coats and vests are made with the same exacting standards of their workwear and their WIP range. We think that pets' clothing should also tick the boxes of durability, performance and long-lasting quality, and Carhartt are able to give you and your dog that in ways that not many brands would be able to.